What is merge tags?

Merge tags are a way to personalize your message. When you send a message with a merge tag, the system replaces it with an appropriate value before sending it to recipients.


What merge tags do you support?

  • FULL_NAME – will be replaced with a recipient's full name, e.g., John Smith.
  • EVENT_NAME – will be replaced with an event name. Only available if you send a message to event attendees.
  • EVENT_START_DATE – will be replaced with an event start date. Only available if you send a message to event attendees.
  • EVENT_LOCATION – will be replaced with an event location. Only available if you send a message to event attendees.
  • EMAIL_SUBJECT – will be replaced with an email subject. Only available if you send a message to email recipients.
  • EMAIL_WEB_LINK – will be replaced with a link to a web copy of an email. Only available if you send a message to email recipients. Email web link will look like https://we.membersignal.com/1234567890AB9. Its length is 40 symbols. The link is unique for each recipient.

If a merge tag is not available, then it will not be replaced.


IMPORTANT NOTE
When you use merge tags, the system can not calculate the final message length during editing. When a merge tag is expanded, the message may become shorter or longer.

Learn how message length affects a campaign price?