Text messaging for Wild Apricot

Bast practices

These best practices make messages more valuable to consumers and less likely to trigger real-time content analysis from flagging messages incorrectly as spam. 

Here are some recommendations, which will help you to send valuable and compelling content:

Choose the right time

Nobody likes to wake up because of an unexpected incoming message. Respect your recipients' schedule. We recommend scheduling campaigns between 9 am and 8 pm and also avoid public holidays.

Introduce yourself

We recommend including your organization name in the message, especially if you use a phone number for the first time.

Provide a way to opt-out

A short phrase "Send STOP to opt-out" at the end significantly reduces a chance to get into spam. MemberSignal automatically processes responding 'STOP' messages and marks a phone as opted out.

Avoid common pitfalls

Message content should avoid:

• Generic URL shortener links
• The words "Sale", “Free”, “Now”, “Offer”, “Winner” or any other promotional-sounding language.
• ALL CAPS
• Request for action without specifying context.

This article describes the most common signs that SMS is a spam.

Here are some examples.

A good message:

A message, with 99% chance to be blocked as spam: