Bast practices
These best practices make messages more valuable to consumers and less likely to trigger real-time content analysis from flagging messages incorrectly as spam.
Here are some recommendations, which will help you to send valuable and compelling content:
Choose the right time
Nobody likes to wake up because of an unexpected incoming message. Respect your recipients' schedule. We recommend scheduling campaigns between 9 am and 8 pm and also avoid public holidays.
Introduce yourself
We recommend including your organization name in the message, especially if you use a phone number for the first time.
Provide a way to opt-out
A short phrase "Send STOP to opt-out" at the end significantly reduces a chance to get into spam. MemberSignal automatically processes responding 'STOP' messages and marks a phone as opted out.
Avoid common pitfalls
Message content should avoid:
- Generic URL shortener links
- The words "Sale", “Free”, “Now”, “Offer”, “Winner” or any other promotional-sounding language.
- ALL CAPS
- Request for action without specifying context.
This article describes the most common signs that SMS is a spam.
Here are some examples.
A good message:
The January newsletter was posted on the member portal. Read it at swimsahara.com/report-jan Sent by Swimming Club of Sahara Send STOP to opt-out |
A message, with 99% chance to be blocked as spam:
SALE 50%, Click tinyurl.com/2gmqw NOW!!! |